Episode 102 - John Mahoney oversees Street Tree Revival, an Urban Wood Recycling program founded by West Coast Arborists, Inc.
At the intersection of power tools and creativity, John Mahoney found his niche – turning otherwise forgotten urban green waste into dazzling works of art. Born into a family of tree workers, arborists, and creatives, it was no mystery that Big John would find himself carving his own legacy into the Urban Forest just as his dad did before him. When he began chainsaw carving at the age of 22, John witnessed the emotional connection people had to his wood art pieces that could have otherwise so easily become mulch or firewood.
Covered in sawdust and immersed in the competitive beard world, John found himself at a crossroads between one-off artistic ventures and a desire for a greater purpose. He found himself itching to raise awareness for the importance and value of urban trees as a precious bioresource, from their carbon capturing capabilities to their unique, unrivaled beauty. This practice has turned into a mission of salvaged wood stewardship.
Today he oversees Street Tree Revival, an Urban Wood Recycling program founded by West Coast Arborists, Inc. (WCA, Inc.) California’s leading tree maintenance and management company for communities who care about trees. His primary purpose is creating quality, one-of-a-kind lumber while making a lasting positive impact on our environment.